Happy New Year. As everyone trudges back to work for one of the busiest periods in the travel calendar, Thomson, First Choice and Thomas Cook are on our screens with their annual television campaigns. So what do we make of this year’s offerings?
Thomson have gone for a fairly safe re-hash of last year’s ad, where all your friendly Thomson staff are super caring, attentive and diligent.
Thomas Cook’s ad is a real mess. Taking the celebrity route with the poor man’s Posh & Becks, Jamie and Louise Redknapp, it’s a 30-second disaster. There’s lots of Jamie and Louise showing off their bodies and their wardrobes but quite what it all has to do with Thomas Cook I really don’t know. The reaction of almost everyone I’ve seen the ad with has been,”as if they’d go on holiday with Thomas Cook!”
Maybe they would, but….. Isn’t this the same Louise and Jamie that launched Icon Magazine, trying to tell us that only the world’s most exclusive, iconic brands are good enough for Premiership footballers?
The First Choice ad is a very simple, traditional affair that is essentially a few kids swimming in a pool, with the line “the better the children’s pool, the quieter the adult pool.” Which isn’t always true, but we get the point.
So which one is your favourite?
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That adult pool in the First Choice ad looks incredible! Any idea where it is?